Rebranding 2024

Under the theme ‘Endless Inspiration’, a comprehensive creative identity has been established, which includes the launch of a new website, a magazine, and a promotional campaign. Additionally, a flagship store was opened in Zurich as part of this rebranding effort. A bespoke System4 font was created in partnership with New York designer Scott Vander Zee. Swiss supermodel Ronja Furrer serves as the campaign’s face, photographed by Larissa Hoffmann. The campaign also features the work of internationally acclaimed photographer Claudia Knöpfel.